Stop Attaching, Start Collaborating: Liferay Digital Sales Rooms
Presenters:
- Antonio Alvino, Product Manager, Liferay
- Davide Micunco, Sr Sales Engineer, Liferay
In complex B2B sales cycles, deals get bogged down in scattered email threads, outdated PDFs, and disconnected systems. This workshop demonstrates how Liferay Digital Sales Rooms (DSR) solve this friction by centralizing buyer-seller interactions into a secure, personalized, and persistent microsite. Rather than discussing abstract concepts, we will showcase real-world utility across a specific industry:Machinery Manufacturing (B2B): How a sales engineer can securely share industrial equipment specs, factory layout drawings, 3D models, and manuals directly with an engineering procurement team.