Finding Content Gaps Faster with AI and Liferay CMP’s Content Coverage Matrix
Presenter: Ana Buchmann, Product Owner, Liferay
Marketing teams know they have content gaps across the funnel, but they often don’t identify them until deals begin to stall.Liferay’s Content Marketing Platform addresses this challenge with the Content Coverage Matrix: a live heatmap that maps personas to every stage of the marketing funnel, powered by Liferay’s native capabilities.