Personalize Everything: Client-Side Audiences and Personalisation in Liferay
Presenters:
- Mario Rey, Product Owner, Liferay
- Bárbara Cabrera, Product Owner, Liferay
What if every visitor to your site could see a version of the page built just for them, without a single server roundtrip?This year we shipped a brand new client-side personalisation framework for Liferay DXP. Define your audiences, attach variations to any page element, and let the browser do the rest. Fast, flexible, and built to work anywhere.When coupled with Liferay Data Platform segments, audiences can also personalize based on real-time user behavior and external data, like CRM account information, so the experience adapts to what someone does and who they are.In this session we will show you how it all comes together and what it unlocks for your projects.