You Already Have the Data. Now Act on It: Introducing Liferay Data Platform
Presenters:
- Julia Lee, Product Manager, Liferay
- Joe Pak, Sr Product Owner, Liferay
You already have the data. You’ve instrumented your Liferay sites with Analytics Cloud for years and watched the events pile up, then shipped all of it to an external CDP just to do anything with it. The data was never the problem. The distance between the data and the experience was.Liferay Data Platform (LDP) closes that distance. It’s a B2B-native customer data platform that runs as a module inside DXP. Known and anonymous behavior resolves into unified account profiles, populates an account lifecycle dashboard, and drives real-time segments, all flowing straight into personalization, content, commerce, and headless, with no external CDP, no warehouse round-trip, and no second vendor in the path. It’s composable by design and can activate into other front ends, but it’s built to work best where your experiences already live: Liferay DXP. Open Connectors bring in and enrich first-party data, and the Demandbase integration adds account signal.This session introduces LDP end to end: what it is, the B2B account-based use cases it’s built for, and where it fits in a composable stack alongside and against standalone and warehouse-native CDPs. If you build on Liferay, you’ll leave knowing exactly what just landed in your platform, and what you can build with it on day one.