The AI Layer: How Liferay AI Hub Powers Intelligent Digital Experiences
Presenters
- Pablo Agulla, Senior Product Manager, Liferay
- Antonio Alvino, Product Manager , Liferay
AI is no longer a feature you bolt on, it’s the operating layer of a modern digital experience. In this session, we’ll show you how Liferay AI Hub delivers on that from two directions. First, the out-of-the-box agents Liferay ships ready to use: spanning content creation, translation, tagging, page and fragment generation, campaign gap analysis, and more, all surfaced through a consistent experience across CMS, CMP, and DXP. These agents are grounded in your Liferay data, so content and marketing teams can start getting real value on day one, no custom development required.But AI Hub doesn’t stop at what Liferay ships. For developers and admins who need to go further, the platform gives you the full toolkit to build and configure your own agents: connecting external data sources, choosing your LLM provider, integrating with workflow engines, and extending through open standards. We’ll also cover what it takes to run agents in production with confidence: compliance with GDPR and the EU AI Act, cost visibility and control, and the governance guardrails enterprise customers actually need. Whether you’re deploying what Liferay gives you out of the box or pushing the platform to its limits, you’ll leave with a clear picture of what AI Hub can do, and how to make it yours.