Agentic Sales Funnel on Liferay: Where AI Hub Does the Thinking and DXP Does the Governing
Presenter: Jose Abelenda, Team Lead, Liferay
AI agents are easy to demo and hard to put into production responsibly. Building the reasoning is the fun part — wiring it into your data, your security model, and your systems of record is where projects stall.This talk follows one focused use case: a sales funnel that classifies incoming leads and opens a channel with them, built so that AI Hub does the reasoning and Liferay DXP does the governing. A lead enters, a classifier agent scores and segments it, an outreach agent drafts a personalized first message, and an automation opens the channel — every step bounded by DXP’s existing access controls and recorded in its audit trail.But the agents are only half the story. I will show the Client Extension code that connects AI Hub to Liferay’s Object model and Headless APIs: how Object Actions trigger the flow, how OAuth2 client credentials secure the loop back, and the robustness patterns — idempotency, status sync — that keep it production-grade rather than slide-ware.You’ll leave knowing exactly where the low-code studio ends and the code you have to write begins.